Social media consultancy
We offer the following social media services either individually or combined as part of a comprehensive social media consultancy package.
Our needs-match analysis can help us to create the right consultancy mix for you.
Social media audit
If you are already engaged in social media initiatives, we can assess what you are doing and make recommendations for improvements and future development.
Social media research & monitoring
A good way to start the strategic development process is with an element of competitor research and online monitoring. We can look at how your competitors are using digital communications. We can also find conversations about your brand, product and your competitors and we can identify the most opportune online communities using a range of monitoring tools.
If required we can monitor the online conversations that are important to you on an on going basis so that you don’t have to. We will also take on specialist research commissions if there is an area of digital/ social media that is of particular interest to your organisation.
Social media strategy development
It’s much harder to achieve success with social media marketing than you might think. It simply isn’t enough to create a Facebook page or Twitter profile. In order to really benefit from using social media your organisation needs a sound strategy that takes into account the opportunities available and your business goals. We can take you and your team through an exhilarating strategic process that will change your thinking – and the way you do business – for good.
Social media campaign planning
If you have a specific project in mind a campaign using social media tools can work well. We can design and suport the delivery of a strategic campaign that uses all the right online channels for maximum impact. We can also help you establish some SMART objectives (Specific, Measurable, Achievable, Realistic, Time-bound), and we’ll show you how to measure results.
Social media implementation
We can help you to deliver your social media initiatives if required, whether that means briefing specialist providers, setting up online accounts and monitoring tools, establishing new internal procedures, developing a social media policy or governance plan.
Ongoing support
We offer ongoing support at whatever level you need once our initial social media consultancy process is complete. Please see ‘Social media coaching’.
Virtual services
If you prefer, we can deliver consultancy, training and coaching services virtually using digital tools like email and Skype and/or the good old fashioned telephone. What’s more, our virtual services are lower cost as we can deliver them with minimal overheads. If you are based further afield, or if you simply feel this would work well for you, get in touch and we’ll tell you more.