You’ll ‘Like’ our new Facebook porfolio
If you don’t already ‘Like’ our facebook page, we’ve now added a new visual portfolio of some of the work we’ve delivered to clients over the last 3-years. Included is a mix of branding, online video, events, PR, postcards, posters & adverts.
Please do have a look, and feel free to add comments on the page.
Here’s how it looks:
If you need help with your own facebook business page, get in touch.
Top 20 New Year marketing resolutions
…..and 12 buzz words to watch out for in 2012
Here are some marketing resolutions you might want to make this new year….
1. Undertake a marketing audit
How is your current marketing doing? Review the campaigns you’ve done and material you have and think about how it can be improved in 2012.
2. Write or update your marketing strategy
Are you focused enough moving into 2012? Are you clear on your niche and how this can drive your business?
3. Seek training
Are there marketing knowledge or skills gaps within your business? Look to up skill and make your business more efficient. Good marketing consultants will be happy to transfer their own skills to you and your team via tailor made training.
New digital profile for Yorkshire restaurant
We’ve been working with The Nag’s Head in Pickhill, near Thirsk on a new digital profile. The website is now live, email marketing is set-up, and social media profiles are in place.
The Nag’s Head is described by its owners as a ‘residential country inn and restaurant’ and holds holds 2 AA rosettes, a Trip Advisor ‘Certificate of Excellence’, and is listed in the independent ‘Good Hotel Guide’.
When we first met with this client, their main problem was that the business was suffering as the result of the nearby long-term A1 roadworks and lack of natural through-flow of traffic or passing footfall.
New client films: Think Amelie meets Fast Show
We’ve been working closely with Katie & Gary at Video Web Productions to create some gorgeous new short films for a training company client. We wanted these films to be different, and indeed they are! In complete contrast to your average corporate video style they are stylish and visually striking. In actual fact the original brief described something that was ‘Amelie meets The Fast Show’! Have a look and see if you can see any similarities…
Management Skills – Achieve Results Through People from Principle Practice on Vimeo.
Marketing in a consumer-driven digital age [SLIDES]
I recently delivered a workshop for a client and some of their associates on the subject of why and how marketing has changed. As part of this we looked at how organisations need to respond to these changes, and how a marketing strategy & plan has to look today.
Here are the slides I used…
Marketing Examples: Why Graze is ‘grate’
I first heard about Graze – tasty, natural snacks delivered through the post across the UK – a year or so ago. Then recently, a colleague arrived for a meeting clutching a Graze box and declaring it a ‘freebie first box’. The contents were delicious – different to anything I would normally buy – and delicious.
I decided to give it a go. I set-up an online account and signed-up for my first free box. Bargain. No obligation to buy, cancel at anytime yada yada. Except, I could get a second box half-price too…. So I might just do that, I thought. Not only that but through my account online I could view all the potential nibbles, and I could rate them so that I’d never get the stuff I hate (Anything coconut. Urgh), and I could request the ones I love first (Sweet Goan Curry Crackers. Nom). Genius.
New client WordPress website launched
We’ve been working with Rob at www.creativeaspects.co.uk over the last few months to create a website for Knaresborough-based training company, Principle Practice. Today, the site finally went live.
The brief was created by Rachel Auty @ the fourfront, and revolved around usability, social connectivity, and user interaction. The site also needed to be an extension of the organisations well-developed existing visual brand, to accommodate a portfolio of short videos, and to be optimised for search engines + support an on going optimisation initiative.
Phew! We didn’t want much did we?
Social media marketing & why it matters to you
The Future’s Social: Why all business should take social media seriously
On Monday 18th July 2011, I presented at the Harrogate Chamber of Commerce meeting. And it went a little bit like this…..
The rise of the web has changed marketing forever. Think about this. What do YOU do when you are looking for a new product or service?
Most people today will admit that they will turn to their own networks (either online, offline, or both) and/ or they will ask Google.
The fact is that by doing one or both of these things, you will be armed with enough information to make an informed purchase decision.
In view of this it probably won’t come as a surprise to hear that every traditional marketing channel is in decline, both in use and effectiveness.
Finding the right social media partner
So, you’re considering seeking consultancy services to help you/ your organisation to understand and deploy social media effectively?
Today, there are social media providers – or ‘experts’ – everywhere. How do you find the right person?
It’s worth noting that actually, under the ‘social media consultant’ title there are a range of different skills and ‘angles’ that are worth considering.
I’ve come across social media services offered by PR professionals, IT experts, SEO (Search Engine Optimisation) providers, and marketing consultants. Each one of these types of provider will have a different approach to social media which will be determined by their own specialist area. There are also ‘social media management’ services, which are different again (as if your head wasn’t spinning enough already!).
Us @ the Yorkshire Business Market 2011
It was our Yorkshire Business Market debut yesterday, and we had a great time! The event – promoted by the Harrogate Chamber of Commerce – presents a rare opportunity to talk to around 200 Yorkshire-based businesses all in one day. We welcomed the opportunity to show-off our new exhibition stands, and to make new contacts from across the region.
The @ the fourfront stand