You’ll ‘Like’ our new Facebook porfolio
If you don’t already ‘Like’ our facebook page, we’ve now added a new visual portfolio of some of the work we’ve delivered to clients over the last 3-years. Included is a mix of branding, online video, events, PR, postcards, posters & adverts.
Please do have a look, and feel free to add comments on the page.
Here’s how it looks:
If you need help with your own facebook business page, get in touch.
Top 20 New Year marketing resolutions
…..and 12 buzz words to watch out for in 2012
Here are some marketing resolutions you might want to make this new year….
1. Undertake a marketing audit
How is your current marketing doing? Review the campaigns you’ve done and material you have and think about how it can be improved in 2012.
2. Write or update your marketing strategy
Are you focused enough moving into 2012? Are you clear on your niche and how this can drive your business?
3. Seek training
Are there marketing knowledge or skills gaps within your business? Look to up skill and make your business more efficient. Good marketing consultants will be happy to transfer their own skills to you and your team via tailor made training.
New digital profile for Yorkshire restaurant
We’ve been working with The Nag’s Head in Pickhill, near Thirsk on a new digital profile. The website is now live, email marketing is set-up, and social media profiles are in place.
The Nag’s Head is described by its owners as a ‘residential country inn and restaurant’ and holds holds 2 AA rosettes, a Trip Advisor ‘Certificate of Excellence’, and is listed in the independent ‘Good Hotel Guide’.
When we first met with this client, their main problem was that the business was suffering as the result of the nearby long-term A1 roadworks and lack of natural through-flow of traffic or passing footfall.
New client films: Think Amelie meets Fast Show
We’ve been working closely with Katie & Gary at Video Web Productions to create some gorgeous new short films for a training company client. We wanted these films to be different, and indeed they are! In complete contrast to your average corporate video style they are stylish and visually striking. In actual fact the original brief described something that was ‘Amelie meets The Fast Show’! Have a look and see if you can see any similarities…
Management Skills – Achieve Results Through People from Principle Practice on Vimeo.
Marketing in a consumer-driven digital age [SLIDES]
I recently delivered a workshop for a client and some of their associates on the subject of why and how marketing has changed. As part of this we looked at how organisations need to respond to these changes, and how a marketing strategy & plan has to look today.
Here are the slides I used…
Marketing Examples: Why Graze is ‘grate’
I first heard about Graze – tasty, natural snacks delivered through the post across the UK – a year or so ago. Then recently, a colleague arrived for a meeting clutching a Graze box and declaring it a ‘freebie first box’. The contents were delicious – different to anything I would normally buy – and delicious.
I decided to give it a go. I set-up an online account and signed-up for my first free box. Bargain. No obligation to buy, cancel at anytime yada yada. Except, I could get a second box half-price too…. So I might just do that, I thought. Not only that but through my account online I could view all the potential nibbles, and I could rate them so that I’d never get the stuff I hate (Anything coconut. Urgh), and I could request the ones I love first (Sweet Goan Curry Crackers. Nom). Genius.
Our elevator pitch via SlideShare [SLIDES]
We’re heading to a meeting with a potential new client tomorrow, and we’ve prepared a short presentation to help us to introduce ourselves. We wanted to share it with you, so here it is…
New client WordPress website launched
We’ve been working with Rob at www.creativeaspects.co.uk over the last few months to create a website for Knaresborough-based training company, Principle Practice. Today, the site finally went live.
The brief was created by Rachel Auty @ the fourfront, and revolved around usability, social connectivity, and user interaction. The site also needed to be an extension of the organisations well-developed existing visual brand, to accommodate a portfolio of short videos, and to be optimised for search engines + support an on going optimisation initiative.
Phew! We didn’t want much did we?
We’re looking for a freelancer
Due to an increase in workload, we’ve teamed up with another local marketing company and we’re looking for a part-time freelancer to support the lead consultants within both businesses. Please see below for details…
Position: Freelance Marketing Support (Part Time)
Role
We are looking to fill the above role with someone can work from home, primarily by email and telephone, supporting a small marketing team across a range of disciplines including internet based market research, database profiling, marketing tasks implementation, social media posting and engagement, marketing administration and telephone research. Ideally we’d like someone who is based in the Harrogate/ Knaresborough locality.
We are looking for someone to work on a self-employed basis for a minimum of 1-day a week for an initial term of 3-months.
Why I loved Boiling Frog
Last week was momentous for Harrogate. Why? Because we staged our very own ‘west end musical’ in HG1, Boiling Frog… and I thought it was fabulous!
Why did I love it? Lots of reasons.
I’ve followed the journey of the musical for a while through friends and colleagues. I’ve seen their relentless efforts to bring this project to life, and I’ve seen first-hand the genuine passion and belief in what they were doing right from the start.
On the night itself the opening scene made me cry. Great, I thought… it’s going to be an interesting evening. The fact is that it probably struck a chord with lots of people in the audience: The story of a not quite so perfect family life breaking up, and all the raw emotions that come with it.